From the outside in

Wednesday, August 4, 2010

Daisy Whitney: Ben & Jerry's New "Augmented Reality"

via Technology on HuffingtonPost.com by Daisy Whitney on 8/3/10


Ben & Jerry's is the latest marketer to launch an augmented reality campaign, tapping into a fast-emerging new media playground for marketers. 

Other brands testing the augmented reality waters include Toyota and Audi and they're finding the venue offers some promising retention opportunities. 

Editor's Note:  Daisy' New Media Minute is produced separately from Beet.TV.  We are pleased to publish it regularly on our site.  AP

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