From the outside in

Monday, February 7, 2011

Heart and Soul: Two car manufacturers’ touchdowns at the Superbowl.

via The BrandBuilder Blog by Olivier Blanchard on 2/7/11

So much for every car commercial looking and sounding the same. Well, done, VW and Chrysler.

And thanks for treating your audience with respect rather than trying to merely seduce us with eye candy. I hope other advertisers will follow your lead.


Filed under: account planning, advertising Tagged: advertising, brandbuilder, chrysler, detroit, Eminem, olivier blanchard, Star Wars, The Force, Vader, VW

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