Researchers at Lab42 did a study of social media users, surveying 400 adults earlier this month.
Using applications within Facebook and MySpace, they found out that even bigger changes are underway in TV land, and viewers are doing lot more of their TV viewing online.
In this exclusive graphic, you can see that viewers, particularly those under 34 years of age, are more willing to watch TV shows online. And, an overwhelming majority of the respondents are recording their TV shows on DVRs such as TiVo.
It’s no surprise that social media users are a lot more tuned in to video on the Internet, but the most unexpected statistic was that at least 72% of those aged 34 and younger are watching TV shows online.
Looks like that prediction we heard last year that online video will quadruple Internet traffic by 2014 might happen even sooner than expected.
According to Lab42, the 400 respondents were equally distributed across age groups and income levels.
[via Lab42]
More About: Americans & TV, cut the cable, infographic, social media, survey
For more Social Media coverage:
- Follow Mashable Social Media on Twitter
- Become a Fan on Facebook
- Subscribe to the Social Media channel
- Download our free apps for Android, Mac, iPhone and iPad
No comments:
Post a Comment