Red Bull Augmented Racing game lets you build tracks with Red Bull cans

Red Bull Augmented Racing game lets you build tracks with Red Bull cans

via Engadget by Donald Melanson on 3/19/11

Sure, it may all just be an elaborate scheme to get you to buy more Red Bull, but it is a fairly ingenious scheme. In addition to a plethora of in-game advertising, the new Red Bull racing game for iOS devices also has an augmented reality component that lets you build tracks simply by lining up actual cans of Red Bull on the floor -- at least twelve of them for a complete track, and only Red Bull will do, apparently. Not surprisingly, the game itself is free, and you can grab it in the App Store right now to try it out for yourself. Or you can just head on past the break for a video demonstration if you'd prefer to leave the Red Bull on the shelf.

Continue reading Red Bull Augmented Racing game lets you build tracks with Red Bull cans

Red Bull Augmented Racing game lets you build tracks with Red Bull cans originally appeared on Engadget on Sat, 19 Mar 2011 13:44:00 EDT. Please see our terms for use of feeds.

Permalink Nothing But Tablets  |  iTunes Preview  | Email this | Comments

Posted via email from The New Word Order