From the outside in

Monday, March 28, 2011

Augmented Reality: AR cartoon on cereal box

via Beyond The Beyond by Bruce Sterling on 3/28/11

*It’s probably not the first AR cartoon on a cereal box, but there’s something great about this ancient kid-culture schtick — cereal plus cartoons — fusing into a single medium.

*Especially great that it’s done by a French tech outfit better known for designing fighter aircraft.

*If you’re wondering about the punchy soundtrack, this Brazilian-inspired feature has Sergio Mendes and Bebel Gilberto voicing cartoon bit-parts.

Posted via email from The New Word Order

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