From the outside in

Sunday, March 20, 2011

Augmented Reality: Toca Boca Helicopter Taxi

via Beyond The Beyond by Bruce Sterling on 3/19/11

*Kid app and “digital toy.”

http://tocaboca.com/2011/03/introducing-helicopter-taxi/

As our first digital toy, we are proud to announce the release of Helicopter Taxi for iPhone! The story is that Rita and Skip, our pilots, run a helicopter taxi that picks up five different characters that need to get to certain places. Your kids can fly the helicopter by walking around in the room and moving the iPhone. Since it is in 3D, you can look at the helicopter from all angles by simply turning the iPhone. After picking all of the characters up and flying them to where they want to go, you fly the helicopter home so Rita and Skip can rest for the night. After that, you’re ready to play again!

Helicopter Taxi uses the camera on the iPhone in an innovative way in order to create an augmented reality effect. It looks like the helicopter is flying in the room with you! You pick the characters up by simply laying the iPhone down on a flat surface, and then they get in or out.

Helicopter Taxi is not a game so much as a digital toy. There are no points, high scores or certain time limits that kids have to adapt to. It is also forgiving with where and when you land the helicopter – it always works, and you’re always in the right place. We feel this is important so that kids can play with it in a way that suits them best. Without constraints!

Our team for this product was:

Jens Peter de Pedro – Play Designer
Emil Berner – Art Director
Andrey Zhukov – Playsmith
Niklas Wörmann – Playsmith
Emil Ovemar – Producer

Posted via email from The New Word Order

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