via Kikolani by JamesK on 9/8/10
This is a guest post by James King from Better Start Blogging.
Social media is here to stay. Over recent times there has been thousands of thousands of self-proclaimed social media experts and gurus that have suddenly appeared from nowhere. The main reason is there is no set qualification to be established as a social media expert.
In this post, I am going to show you some social media techniques to assist you with your online marketing campaign. I don’t claim to be a social media expert I just use social media. Just like the millions of other users online.
Taking Social Media Beyond Creating a Facebook or a Twitter Account
It is simple to set-up social networking accounts such as: Facebook, Twitter and Linkedin. A vast majority of individuals have all three and that’s good.
Social media has revolutionised how we search for our content. Although. Google is still very powerful, people read blogs, watch YouTube, use Twitter and social bookmarking sites to find their content. In addition, social media has given “power to the people” where everyone can create news.
As time progresses and our schedules get more hectic we find that social media can become less of a priority. It is very, very difficult to update every social media outlet that you may have. However, there are some tools that can make our online presence be noticed on numerous social media outlets.
TwitterFeed
My favourite RSS feed submitter is TwitterFeed. Where you can submit your RSS feed from your WordPress blog directly to your Twitter and Facebook account. In order words, every time you update blog TwitterFeed will notify your Facebook accounts and pages.
TwitterFeed can be installed in three simple steps:
- Create a TwitterFeed account.
- Add your RSS Feeds to your Twitter Profile and Facebook Page.
- You can track how many people view these feeds and see what impact you are having on your audience using the Bit.ly statistics built into the dashboard.
I strongly recommend using a pinging program like Ping.FM or TwitterFeed because you will have more visibility for your target audience.
Advanced Facebook Techniques
One of the easiest ways to develop a community is create a Facebook fan page. Over 400 million users are signed up to Facebook. Recent studies suggest that the daily global usage of Facebook reaches 4 billion minutes a day. This is incredible amount of time. This is an opportunity to create an additional social media outlet for your blog or business.
Use Multimedia to Promote Your Facebook Page
When I used to work in eLearning, we focused on developing engaging and interactive content. Multimedia is a very important benefit of social media. The usage of videos and photos creates an additional level to promote your online presence. Research some of the most popular Facebook pages such as your favourite band or your favourite film star. You’ll notice that photographs, links and video are applied plus conversations are introduced.
Provide Exclusive Content for your Facebook Page
An additional benefit for having a Facebook page is you can provide exclusive content that is not available on your blog. Exclusive content makes your Facebook community feel special and they’ll appreciate that.
Create Giveaways and Discounts for Your Facebook Page
We all love freebies. Give your target audience a reason to join your Facebook group. Giveaways and discounts are always a good idea if you are promoting a business. Special offers work very well. Your goal is to get your products and services to go viral.
Editor’s Note: Just be sure not to break any of Facebook’s contest guidelines.
Aim to create the best content available. Focus on developing value and the results will come later. If you can offer the most value you are bound to succeed.
Your Homework for Today
Look at ways to improve your social media presence. Review ways to enhance your social media presence. This can be something as simple as networking with respected peers in your niche, set up Twitter Feed or create a new social media group on Facebook or Linkedin.
To advance in social media you must invest some time and effort into marketing for products and services that people want and provide much needed value.
Make a difference, create your social media presence today and market yourself.
Your Thoughts
How do you increase your blog’s readership and exposure through social media networks and Facebook fan pages?
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