From the outside in

Thursday, December 29, 2011

Burned By Fleeing Customers, GoDaddy No Longer Just ‘Doesn’t Support’ But Ac...

via TechCrunch by Alexia Tsotsis on 12/29/11

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Just in time for the aptly named “Dump GoDaddy” day, our favorite PR piñata GoDaddy just emailed a number of press, with a fresh statement from new CEO Warren Adelman.

From the email …

The statement is from our newly appointed CEO, who makes it clear, we don’t just ‘not support SOPA,’ Go Daddy OPPOSES SOPA.

“We have observed a spike in domain name transfers, which are running above normal rates and which we attribute to GoDaddy’s prior support for SOPA, which was reversed,” said Go Daddy CEO Warren Adelman. “Go Daddy opposes SOPA because the legislation has not fulfilled its basic requirement to build a consensus among stake-holders in the technology and Internet communities. Our company regrets the loss of any of our customers, who remain our highest priority, and we hope to repair those relationships and win back their business over time.”

In the statement GoDaddy admits to seeing a “spike” in domain transfers due to its SOPA support — I’ve emailed them to put an actual number to the spike and have yet to hear back.  For those that haven’t been following along, domain registrar GoDaddy removed itself from the official list of SOPA supporting companies over the weekend after ambiguously saying it “didn’t support” SOPA the week prior.

Because its support eventually led to a mass exodus of customers, the company faced accusations of purposefully slowing down domain transfers, and even got to the point where it had representatives call users transferring domains, begging them to stay.

Not the most amazing situation, for any business. So now GoDaddy straight up “OPPOSES” SOPA (ALL CAPS theirs) – But is a statement like that enough to bring customers back? Or is this another case of too little/too late?

To read more of our in-depth SOPA coverage click here. 


Posted via email from The New Word Order

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