From the outside in

Wednesday, May 19, 2010

More Money Flowing Into Location Apps

via Mashable! by Jolie O'Dell on 5/19/10

This year has seen more location-aware applications than we could have imagined. Everyone from big brands to one-app startups is scrambling to integrate location features right now, and at least one company is doing a lot of business based on that fact.

SimpleGeo, a startup that gives developers the ability to add location-based features to their applications, has just announced a new round of funding and a slew of new hires.

Having set up shop last fall with a grand total of $1.67 million in seed money, SimpleGeo has now raised $8.14 million in a Series A round from Redpoint Ventures, First Round Capital, Lowercase Capital, the Foundry Group and angel Ravi Narasimhan.

As for new staff, Digg’s recent personnel cuts following founder Kevin Rose’s takeover of the CEO role have been this startup’s gain. SimpleGeo has snapped up Jeffrey Kalmikoff, Ian Eure, Paul Lathrop and Nicole Williams, all formerly of Digg. The company also hired Rob Bailey of Yahoo/Lotus Vodka. The year-old company is now 18 employees — and a reported 4,000 developer partners — strong.

SimpleGeo’s location-services infrastructure, including a cloud-based storage engine and a geodata marketplace, was formally launched about 6 weeks ago. Altogether, SimpleGeo’s products shave months off development time for location-based services. The marketplace itself is like an “iTunes for geodata,” according to co-founder Matt Galligan. Here’s a video demonstrating the kinds of data available:

According to the company blog, these new funds and new people will be instrumental in “changing and improving our product, positioning, marketing, etc. over the next few months.” SimpleGeo plans to make “significant improvements” to its API and add some impressive new features.

img credit: caveman]



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Tags: funding, location, simpelgeo


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