via The Verge - All Posts by David Pierce on 1/14/12
Without YouTube, would Justin Bieber have ever been discovered? Such a tragic alternate universe was mercifully avoided because the Biebs and other up-and-coming artists have tech at their disposal that lets them record, promote, and distribute their music more easily than ever. But now that anyone with a computer can be a musician, how do we pick out the good ones? PBS's Off Book web series looked at this problem, talking with Pitchfork editors, music startup executives, and a record label co-founder about what music and music journalism look like in 2012. They talk about curation and filtering, the importance of artistry in music videos (see: OK Go), and the new role sites like Pitchfork play when we can't trust MTV and the radio to...
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