Astroturfing works, and it's a major challenge to climate change

Astroturfing works, and it's a major challenge to climate change

via Ars Technica by kate.shaw@arstechnica.com (Kate Shaw) on 7/18/11

If you’re a regular Ars reader, the concept of "astroturf organizations”—fake grassroots movements backed by large corporations—won’t be new. In the past, we’ve covered astroturfing by AT&T, cable companies, and even the Chinese government. But we haven't really addressed a key question: does astroturfing actually work? 

The question hasn't been studied much, but new research in the Journal of Business Ethics says that yes, astroturf does work; however, some of the details in the results did surprise the paper's authors.

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