From the outside in

Friday, June 3, 2011

The Market For Cable A La Carte

via The Daily Dish | By Andrew Sullivan by Andrew Sullivan on 6/2/11

Young people think cable is a bad deal. Alyssa Rosenberg agrees:

The bundle of channels that come in a cable package are a truly random spread of things, and while that may seem like it provides a lot of choice, it’s not actually letting me pay directly for the things I’d like to purchase. No one would stand for a model where to buy George R.R. Martin books, I had to guy the whole Left Behind series. The music industry’s evolved to a point where I am no longer required to pay for the skits on hip-hop albums. Cable’s obviously much more dependent than either of those kinds of art on delivery mechanism, but if I were the strong, profitable, critically acclaimed network, I would totally gang up on the dead weight I was packaged with and insist on letting consumers do something like pick ten channels for a set price and then pay a la carte for extra channels

Posted via email from The New Word Order

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