Look Who’s Blogging #STATS #mashable

Look Who’s Blogging [STATS]

via Mashable! by Brenna Ehrlich on 6/4/10

Bloggers, on the whole, are young — but not too young, according to a report from research company Sysomos. That’s right, the voice of the Internet, for the most part, is aged 21-35.

This information isn’t particularly surprising, given the fact that people in this age bracket grew up during the blog boom — which started roughly seven years ago, according to Sysmos — but it does show an interesting striation in terms of where people are on the web.

The report culled more than 120 million blog posts for information. According to a rep, “The demographics — including age, gender, location — are based on self-disclosed information. For example, if someone mentions I live in Queens, or Brooklyn, or Manhattan, we put that person as living in New York.”

Using this method, the company deduced that 53.3% of the total blogging population is 21-35 years old. Bloggers aged 20 and under came in second, with 20.2%, followed by 36-50-year-olds (at 19.4%), and 51-year-olds and older (7.1%).

These numbers go hand-in-hand with previous studies we’ve seen — past research has indicated that Twitter is beloved by teens (which makes sense considering that it’s a newer platform) and older folks are finding their way to Facebook, so much so that mothers have become a target audience for ads (with 400 million accounts, Facebook has a pretty diverse user base).

Interestingly, Sysmos also found that the gender distribution is nearly even among bloggers — with women making up 50.9% of keyboard jockeys and men 49.1%. We’re happy to see such equality reflected in the blogosphere (Sysmos, however, had no data with regard to race).

Other notable stats include:

• 29.2% of bloggers are located in the U.S. — that’s four times as many as the the UK, which comes in second with 6.75%.
• California has the most bloggers (14.1%), and New York comes in number two with 7.1%.
• While more than half of the tweets in the world come from the U.S., only a third of blog posts originate there.

What do you think of these findings? Does anything surprise you?

[img credit: Mike Licht, NotionsCapital.com]

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